Specialized in user research, design and rapid prototyping

We craft and evaluate human-machine interfaces. Together with our clients we move beyond assumptions, habits and biases to create the HMI experience of tomorrow.

Combining research and craftsmanship

Our building blocks are research, design, engineering, and technological curiosity.

We employ proven research methods, interaction design and rapid iterative prototyping to understand and build things which have not been created or even imagined before.

01

Research

The groundwork for our research is scientifically founded methods and our extensive recruitment database allowing us to filter for specific criteria.
Confident in every test environment

The groundwork for our research is scientifically founded methods and our extensive recruitment database allowing us to filter for specific criteria.

Through interviews and test sessions we connect with users and get to know their needs. We observe and analyze user behaviour in order to gain a better understanding and find the right approach for your problem.

From simple click prototype testing in a regular office, all the way up to complex test scenarios driven in vehicles on the road, we are confident in every test environment.

Research
02

Design​

The design process requires us to develop a deep understanding of technology, contextual requirements, needs and objectives.
Contextual by design

The design process requires us to develop a deep understanding of technology, contextual requirements, needs and objectives.

We formulate a driving question, explore ideas and find a creative answer for your project.

Our design and development work integrate seamlessly with our research team, so that we can make complex concepts simple to use and enjoyable, especially in safety critical environments.

We care about the details so you don’t have to.

Design​
03

Engineering

Covering low fidelity models, production quality prototypes and everything in between, we support a highly agile process of continuous improvement.
Prototype Everything

Covering low fidelity models, production quality prototypes and everything in between, we support a highly agile process of continuous improvement.

Our team is well versed in working self-responsibly and with minimal specs. Close collaboration and communication are key to drive your projects forward.

We pin-point opportunities for improvement throughout the development process and always keep you in the loop so that you have full control.

Engineering

Studies, Concepts, Prototypes

Currently we spend most of our time in automotive pre-development.

We create concepts for advanced driver assistance systems across several levels of automation, develop contextually smart interfaces and experiment with new interaction paradigms.

  • Automated driving
  • Interactive AR and VR
  • Interfaces for Electric Vehicles
  • Mobile parking app prototypes
  • Hardware and 3D print installations
  • Advanced driver assistance concepts
  • Infotainment and multi-media systems
  • Contextually smart interfaces
  • Modular in-car interfaces
  • Voice recognition and interactions
6450 km
driven with users per year
129000 km
driven with users in total
374 hours
driven in driving simulator per year
900 hours
of user tests per year